Creative Strategy
in Luxury
Management
Fusing 7+ years of e-commerce innovation with a passion for prestige, craftsmanship, and global consumer culture.
About Me
Results-driven Fashion & Lifestyle e-commerce specialist with 7+ years of experience building CX-focused product narratives and translating artisanal craftsmanship into meaningful engagement. A dual-continent Postgraduate (Politecnico di Milano x SP Jain, India), I bring a refined perspective of the heritage markets of Italy, France and India.
By synthesizing a deep understanding of brand startegy and consumer psychology with intensive industry immersions at icons such as Dior, Tiffany & Co., Ferragamo, Lanson Champagne House and Ferrari, I focus on "New Luxury" evolution - where traditional savoir-faire meets modern client expectations.
Expert in Product Intelligence, with an ability to articulate Unique Selling Propositions (USPs); Visual storytelling for luxury CX, blending data insights with premium aesthetic narratives.
Passionate about collecting and studying Vintage textiles, Crafts and Weaves.
Milestone Projects
Visual Product Descriptions
Elevating the digital storefront by creating immersive, visually-led product narratives that captivate and convert.
Key Impact:
- Enhanced customer engagement through rich visual storytelling
- Improved conversion rates with compelling product narratives
- Elevated brand perception in the digital marketplace
Automated Cataloguing with ML
Pioneering operational efficiency by transitioning to an in-house, machine-learning-enhanced cataloguing system.
Key Impact:
- Reduced manual cataloguing time by 70%
- Improved data accuracy and consistency
- Enabled scalable operations for rapid growth
Fashion Dictionary Launch
Setting new industry benchmarks through the collaborative launch of a comprehensive digital fashion encyclopedia.
Key Impact:
- Established industry-first comprehensive fashion glossary
- Enhanced customer education and product understanding
- Strengthened brand authority in fashion expertise
Catalog Videos (Greenfield)
Enriching the customer journey by integrating dynamic video content into the digital catalog for the first time.
Key Impact:
- Pioneered video integration in product catalogs
- Increased customer engagement by 45%
- Reduced return rates through better product visualization
BPC Catalog Revamp
Spearheading the complete strategic and creative overhaul of the Beauty and Personal Care (BPC) category.
Key Impact:
- Complete category transformation and modernization
- Improved product discoverability and navigation
- Enhanced brand partnerships and vendor relations
Skills
- Product Craftsmanship & Material Intelligence
- Stakeholder Relationship Management
- Trend Awareness & Consumer Insights
- Heritage Market Intelligence
- Cross-Cultural Communication
- Brand Storytelling
- Consumer Psychology
- People Management
- Cross-functional Collaboration
Awards & Recognition
Quarterly Award - OND 2023
Issued by Nandita Sinha, CEO - Myntra
For conceptualising and building "Visual Product Descriptions" to bring around 3% ATC conversions and 6% dip in returns
Quarterly Award - JAS 2022
Issued by Nandita Sinha, CEO - Myntra
For building Industry-first in-house "Rich Content" portfolio for Luxe brands-BPC with 80% GMV coverage
Quarterly Award - AMJ Quarter, CY 2021 | 'Consumer First'
Issued by Amar Nagaram, CEO - Myntra
Quarterly Award - AMJ Quarter, CY 2021 | 'Great Together'
Issued by Amar Nagaram, CEO - Myntra
For collaborating with cross-functional teams and launching large-scale projects
Workshops & Industry Immersions
WGSN Seasonal Trend Forecast Workshops - 2019-2025
Industry Immersions - Italy, France and Switzerland :
Dior | Ferragamo | Tiffany & Co. | Lanson Champagne House | Fragonard Paris | Omega | Longiness | Lamborghini | Pagani | Ferrari | Lambrusco Wine House | Vinegar House Gambigliani Zoccoli, Modena
Industry Immersions - India :
Sabyasachi | JW Mariott | Blue Bay Marine
Masterclass - Luxury Swiss Watches
- by Maria Bashutkina : Elements that differentiate a Swiss watch from a luxury Swiss watch brand
Education
Master in Global Luxury Goods and Services Management
Politecnico di Milano
2025 - 2026
Fashion Retail Management
National Institute of Fashion Technology
2018 - 2019
Master of Arts, English Literature
University of Burdwan
Bachelor of Arts, English Literature
University of Calcutta