Creative Strategy
in Luxury
Management
Fusing 7.5 years of e-commerce innovation with a passion for prestige, craftsmanship, and global consumer culture.
Connect With MeAbout Me
With a foundation of 7.5 years at the forefront of e-commerce with Myntra, I am now channeling my expertise into the world of luxury at SP Jain School of Global Management. My ambition is to weave my deep experience in creative communication and content strategy into the rich tapestry of the luxury sector—a realm defined by prestige, heritage, and unparalleled craftsmanship.
My journey has equipped me with a unique blend of analytical rigor and creative vision, enabling me to elevate customer experiences and pioneer innovations that drive both engagement and commercial success.
Milestone Projects
Visual Product Descriptions
Elevating the digital storefront by creating immersive, visually-led product narratives that captivate and convert.
Key Impact:
- Enhanced customer engagement through rich visual storytelling
- Improved conversion rates with compelling product narratives
- Elevated brand perception in the digital marketplace
Automated Cataloguing with ML
Pioneering operational efficiency by transitioning to an in-house, machine-learning-enhanced cataloguing system.
Key Impact:
- Reduced manual cataloguing time by 70%
- Improved data accuracy and consistency
- Enabled scalable operations for rapid growth
Fashion Dictionary Launch
Setting new industry benchmarks through the collaborative launch of a comprehensive digital fashion encyclopedia.
Key Impact:
- Established industry-first comprehensive fashion glossary
- Enhanced customer education and product understanding
- Strengthened brand authority in fashion expertise
Catalog Videos (Greenfield)
Enriching the customer journey by integrating dynamic video content into the digital catalog for the first time.
Key Impact:
- Pioneered video integration in product catalogs
- Increased customer engagement by 45%
- Reduced return rates through better product visualization
BPC Catalog Revamp
Spearheading the complete strategic and creative overhaul of the Beauty and Personal Care (BPC) category.
Key Impact:
- Complete category transformation and modernization
- Improved product discoverability and navigation
- Enhanced brand partnerships and vendor relations
Professional Journey
September 2019 - Present
Catalog Innovations & Experience
Myntra
- Enhanced category experience through product interventions.
- Drove greenfield projects, collaborating with brands and cross-functional teams.
- Structured sustainable and strategic catalogue taxonomy.
June 2018 - September 2019
Content Quality Assurance
Myntra
Jan 2018 - Mar 2014
Content Quality Auditor
Myntra
Education
SP Jain School of Global Management
Master's, Global Luxury Management
2025 - 2026
National Institute of Fashion Technology
Fashion Management
2018 - 2019
University of Burdwan
Master of Arts, English Literature
2013 - 2015
University of Calcutta
Bachelor of Arts, English Literature
2010 - 2013